THE fnb Brand our people and our promise O ur brand represents the relationship we have with our customers. It’s the reason that customers do business with us — our genuine dedication to getting to know them and delivering the right products, solutions and advice to help them succeed. Our people are our brand, bringing forward our culture and delivering an exceptional customer experience which differentiates FNB in the markets we serve. With each customer interaction, we shape our brand image, which is built upon: Sophisticated products with a personal touch. As a leading commercial bank repeatedly recognized as a high performer, FNB will continue to ensure that our product offerings are best-in-class. And by leveraging interactive technology, employees can provide customers with valuable education and engage in conversations about their needs and goals to identify the most appropriate financial solutions. s both business partners and fellow neighbors, we believe in making our communities even better places to live and work — and the best way to accomplish that is to get involved. From financial support to employee volunteerism, FNB is actively engaged with the projects, organizations and decisions that shape the regions where we do business. Through empowered local leadership, we are aware of the issues facing each community and focus on making an impact where it matters most. Financial support. FNB supports a wide range of organizations through our sponsorships and charitable contributions by providing millions of dollars toward thousands of community initiatives. Our employees also have an opportunity to give back at work by participating in fundraising programs that are collective efforts, like our annual United Way campaign and our monthly Charity Denim Days. community service our passion to serve Excellence in service and delivery. National recognition for our customer service speaks volumes about our employees’ tireless effort and dedication. Our goal is to achieve a winning outcome and build a long-term relationship with each customer, based on warm, personal treatment and expert consultation. Flexible and nimble decision-making. Our experienced professionals understand their customers’ unique needs and the nuances of the markets they serve, and they are empowered to make informed decisions so that we can efficiently and effectively serve our customers and communities. Relentless drive to win together. We earn our clients’ business and trust through our unwavering commitment to helping them succeed. Community development. Believing our own success is linked to the success of our communities, we deliver the capital, resources and expertise that are vital to economic expansion in our regions, including areas deemed most financially vulnerable. Our significant efforts, such as providing specialized products and services, partnering with community development agencies, investing in projects designed to improve neighborhoods and developing financial literacy programs, have a positive impact on all members of our communities. Employee volunteerism. Our dedication to the communities we serve starts at the top of the house with executives who are active on a wide range of boards. It also is demonstrated by our employees who volunteer tens of thousands of hours each year. All employees are expected to serve as good community partners, taking a leadership role to affect positive and meaningful change across our footprint. A